If It’s Possible to Shock Teens into Responsibility, This Ad Will Work (Part 2)

April 16, 2014

Perhaps even a better anti-texting ad than the first one I posted. This one is sad and startling. And there’s no cop to ruin it at the end.


Starbucks signatures on a cup. Not the best ad approach.

April 11, 2014

The Ad:

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The Reality:

Courtesy of “Hilariously misspelled names at Starbucks”

 

137

 

218-1

 

39

 

49

 

69

 

223


To break your writer’s block, get inspired by reading any J. Peterman catalog.

April 11, 2014

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Their copy always tells stories. Always paints beautiful mind pictures. Always inspires.

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Revel in the copy for this blazer:

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Wash It Down with Scotch.

Rare quiet night at Robbie’s on Leith, where the Edinburgh locals (and sometimes their dogs) gather to shout at Hibs matches on TV.

An Englishman and an Irishman are arguing over who can imbibe the most from a bottle of Lagavulin.

“I’ll take that bet.”

They both turn to look at me.

“It’ll cost you,” says the Irishman archly. He pauses. “Fifty euro to buy in. Plus you pay the tab.”

Their delight at besting a gullible American is nearly palpable.

A bottle and a half later my Kentucky heritage has alighted and the Englishman, grumbling, hands me a wad of folded-up pound notes.

The Irishman empties his pockets on the table. A €2 coin, a used match and a ball of lint fall out.

“Have to pay you back tomorrow, mate.” He slaps my back, suddenly congenial.

I leave with his blazer.

Washed Down Irish Blazer (No. 4255). 100% cotton herringbone. Stone and enzyme washed for that worn-in feel. Half-lined in Bemberg taffeta. Three polished faux horn buttons down center front; four on each cuff. Angled welt pocket at chest; lower patch pockets. Lightly padded shoulders. Imported.

Men’s even sizes: 36 through 48.

Color: Khaki.


April 8, 2014

Beautiful. A Columbian newspaper ad with 3D print that forms a kitchen. Also see it here.

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Want your customer service to stand out from your competitors? Break your Twitter template!

April 7, 2014

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It’s often a good idea to use Twitter as a customer service tool. But it’s also important to find a way to resist templates. (Not easy. But try anyway.) One template example is the We’re sorry to hear you feel this way”  boilerplate that creeps into countless tweets worldwide every day.

HINT to customer-service oriented businesses: Make your customers feel like their specific problem is the one that’s on the top of your mind, instead of making it obvious that they are number 756 out of 2,093.

 

 


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