BMW “Christmas” Cards VS Mercedes “Holiday” Cards

It’s sometimes fun to keep track of which companies opt to play it safe by using the politically correct “holiday” verbiage in their marketing, and which ones show brazen fearlessness by using the word “Christmas.” This year, I couldn’t help but to compare BMW with Mercedes-Benz.

What do you think? Which strategy impresses you more?

This entry was posted on Saturday, December 24th, 2011 at 11:31 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to BMW “Christmas” Cards VS Mercedes “Holiday” Cards

Patrick says:

January 4, 2012 at 4:35 am

The BMW site is not American, that’s why it says Christmas. If you had gone to the US version of BMW’s website, it wouldn’t say Christmas.

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AaronWagner7000 says:

January 4, 2012 at 8:13 am

Thanks. I’ll check it out next Christmas and see what the American site says.

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