Monthly Archives: April 2009

Social Media: The Five-Year Forecast

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This is a must read.

Social media has only just taken off, says Forrester analyst Jeremiah Owyang — and his “Future of the Social Web” report says social networks and marketers will have to change their strategies. “Bad things will happen,” he says.

A tiny blurb from the article:

“The Future of the Social Web,” by Jeremiah Owyang, a Forrester senior analyst, examines the monumental changes that have shaped — and will continue to impact — how consumers engage with each other. That engagement, Owyang writes, will affect the way each company reaches its customers — and more important, their influencers.


Attention, social-media evangelists: We still have a long way to go (Part 2).


And for the next “Long Way To Go” post, here’s an interesting little volly from the comments section of an post titled, “The Rise of the C-Tweet.” 
By Kevin | New York, NY April 22, 2009 01:29:16 pm:
…Pretending for a moment that I’m a shareholder of company X, I’d sure hope the C-level of company X was spending every available minute on thinking strategically on how to drive revenue, make profit, and stop laying off talent while competitive company Y’s C-suite was twittering away…

Kevin Horne


 By Rebecca | Waltham, MA April 22, 2009 03:04:23 pm:
Kevin’s old-school “keep your nose to the grindstone” attitude might be well intended. But it is also shortsighted. A company leader who interacts authentically with his customers, peers and community via Twitter can gain valuable insights not found in powerpoint presentations or spreadsheets.


To your point Rebecca, then every employee at every level in every company should be on Twitter.

That would be something to see.

Here’s an alternate idea. Have the Comcast CEO go take some customer service calls in the call center some afternoon. I’m sure he’d much rather Twitter after that experience…

*lowers nose back to grindstone in the “old school”*

 By Kevin | New York, NY April 22, 2009 05:22:35 pm:

Remember: A BIG part of leveraging social media is LISTENING.

Patrick Vogt (in Forbes) recently commented about Domino’s Video Disaster. I only bring your attention to this article to highligh one important quote: 

“We now know what our customers are saying about us, instantly and endlessly. It sometimes feels as if we can practically hear them think. We used to pay a lot of money to acquire this knowledge, so let’s recognize it [social media] as active market intelligence and use it to improve our business.”

Attention, social-media evangelists: We still have a long way to go.

Some people zealously hate social media. Take, for example, New York Times Op-Ed columnist Maureen Dowd, who recently said she “would rather be tied up to stakes in the Kalahari Desert, have honey poured over me and red ants eat out my eyes than open a Twitter account.”

One of her recent rants is titled, To Tweet or Not to Tweet: In an interview with the inventors of Twitter, a simple quest to find out if they are as annoying as their invention.

This annoyance with Twitter is probably good for Maureen the columnist. But it’s a bad for Maureen the consumer. 

We apparently need to work harder at promoting the value that social media has for consumers and corporate execs alike.