This is a must read.
Social media has only just taken off, says Forrester analyst Jeremiah Owyang — and his “Future of the Social Web” report says social networks and marketers will have to change their strategies. “Bad things will happen,” he says.
A tiny blurb from the article:
“The Future of the Social Web,” by Jeremiah Owyang, a Forrester senior analyst, examines the monumental changes that have shaped — and will continue to impact — how consumers engage with each other. That engagement, Owyang writes, will affect the way each company reaches its customers — and more important, their influencers.
Patrick Vogt (in Forbes) recently commented about Domino’s Video Disaster. I only bring your attention to this article to highligh one important quote:
“We now know what our customers are saying about us, instantly and endlessly. It sometimes feels as if we can practically hear them think. We used to pay a lot of money to acquire this knowledge, so let’s recognize it [social media] as active market intelligence and use it to improve our business.”
Some people zealously hate social media. Take, for example, New York Times Op-Ed columnist Maureen Dowd, who recently said she “would rather be tied up to stakes in the Kalahari Desert, have honey poured over me and red ants eat out my eyes than open a Twitter account.”
One of her recent rants is titled, To Tweet or Not to Tweet: In an interview with the inventors of Twitter, a simple quest to find out if they are as annoying as their invention.
This annoyance with Twitter is probably good for Maureen the columnist. But it’s a bad for Maureen the consumer.
We apparently need to work harder at promoting the value that social media has for consumers and corporate execs alike.
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