Attention, social-media evangelists: We still have a long way to go.

Some people zealously hate social media. Take, for example, New York Times Op-Ed columnist Maureen Dowd, who recently said she “would rather be tied up to stakes in the Kalahari Desert, have honey poured over me and red ants eat out my eyes than open a Twitter account.”

One of her recent rants is titled, To Tweet or Not to Tweet: In an interview with the inventors of Twitter, a simple quest to find out if they are as annoying as their invention.

This annoyance with Twitter is probably good for Maureen the columnist. But it’s a bad for Maureen the consumer. 

We apparently need to work harder at promoting the value that social media has for consumers and corporate execs alike.

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