…Pretending for a moment that I’m a shareholder of company X, I’d sure hope the C-level of company X was spending every available minute on thinking strategically on how to drive revenue, make profit, and stop laying off talent while competitive company Y’s C-suite was twittering away…
——————————–By Rebecca | Waltham, MA April 22, 2009 03:04:23 pm:
Kevin’s old-school “keep your nose to the grindstone” attitude might be well intended. But it is also shortsighted. A company leader who interacts authentically with his customers, peers and community via Twitter can gain valuable insights not found in powerpoint presentations or spreadsheets.
——————————–To your point Rebecca, then every employee at every level in every company should be on Twitter.
That would be something to see.
Here’s an alternate idea. Have the Comcast CEO go take some customer service calls in the call center some afternoon. I’m sure he’d much rather Twitter after that experience…
*lowers nose back to grindstone in the “old school”*