Remember: A BIG part of leveraging social media is LISTENING.

Patrick Vogt (in Forbes) recently commented about Domino’s Video Disaster. I only bring your attention to this article to highligh one important quote: 

“We now know what our customers are saying about us, instantly and endlessly. It sometimes feels as if we can practically hear them think. We used to pay a lot of money to acquire this knowledge, so let’s recognize it [social media] as active market intelligence and use it to improve our business.”

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