Social Media: The Five-Year Forecast

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This is a must read.

Social media has only just taken off, says Forrester analyst Jeremiah Owyang — and his “Future of the Social Web” report says social networks and marketers will have to change their strategies. “Bad things will happen,” he says.

A tiny blurb from the article:

“The Future of the Social Web,” by Jeremiah Owyang, a Forrester senior analyst, examines the monumental changes that have shaped — and will continue to impact — how consumers engage with each other. That engagement, Owyang writes, will affect the way each company reaches its customers — and more important, their influencers.

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