This is a must read.
Social media has only just taken off, says Forrester analyst Jeremiah Owyang — and his “Future of the Social Web” report says social networks and marketers will have to change their strategies. “Bad things will happen,” he says.
A tiny blurb from the article:
“The Future of the Social Web,” by Jeremiah Owyang, a Forrester senior analyst, examines the monumental changes that have shaped — and will continue to impact — how consumers engage with each other. That engagement, Owyang writes, will affect the way each company reaches its customers — and more important, their influencers.