Another cool ad from Nike, created by Wieden+Kennedy in Tokyo. This one shows a couple guys creating music via Nike running shoes. (MAN these shoes are flexible!)
The funny thing (to me) about this ad is the copy at the end. I’m sure a legal department is involved, and I’m pretty sure it was legally required for whatever reason, but it comes across as funny:
“The Nike Free Run + is absolutely a running shoe. Shoes sold at retail will NOT make music when bent or twisted.”
Really? Then I’m not buying them!
Anyway, this spot is good because it shows a feature of the shoe (the flexibility). And the copy tells you exactly what type of shoe it is (“absolutely a running shoe.”) Plus, it does this in a memorable, unique and ATTENTION-GRABBING style. How many other videos have you ever seen that portray shoes creating music?