Shoes sold at retail will NOT make music when bent or twisted.

Another cool ad from Nike, created by Wieden+Kennedy in Tokyo. This one shows a couple guys creating music via Nike running shoes. (MAN these shoes are flexible!)

The funny thing (to me) about this ad is the copy at the end. I’m sure a legal department is involved, and I’m pretty sure it was legally required for whatever reason, but it comes across as funny:

“The Nike Free Run + is absolutely a running shoe. Shoes sold at retail will NOT make music when  bent or twisted.”

Really? Then I’m not buying them!

Anyway, this spot is good because it shows a feature of the shoe (the flexibility). And the copy tells you exactly what type of shoe it is (“absolutely a running shoe.”) Plus, it does this in a memorable, unique and ATTENTION-GRABBING style. How many other videos have you ever seen that portray shoes creating music?

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