Perfect audio/visuals + perfect copy = the perfect commercial!

Now THIS is a commercial. Know how I know it’s so great? Because it makes me want to go to the store right now and buy some Lipton Yellow Label. (And I’m not even that much of a tea drinker.)

This spot is good because of:

The creativity! Check out how all the musicians — instruments and all — come and go as the guy composes and erases. Great stuff.


The music. Although some say it’s a bit cliche, Mission Impossible always gets attention.

The copy. “Tea sharpens the mind.”
“Lipton Yellow Label. A sip of inspiration.”
It’s simple and it tells us an important benefit.

I’m going out to get some Yellow Label right now…


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