To break my “blog-fast,” I’ll focus on Fruit Of The Loom’s most recent spot.
This is a funny commercial. But, like zillions of other funny commercials, it has the downside of not giving any practical reasons why their brand is different or better than other brands. When I’m buying underwear, I usually go for what package has the most pairs at the best price. I don’t specifically look for either Fruit Of The Loom or Haines, or whoever. And I’m pretty sure that 90% of men would say the same.
But if Fruit Of The Loom somehow snuck a differentiator within this funny commercial, I may specifically choose them over Haines the next time I’m buying underwear. You know; just to see what all the fuss is about!
Ultimately, I predict that although this spot does a good job of reinforcing Fruit Of The Loom’s brand, it will most likely do nothing to sell more of its product.
The copywriters behind this commercial really created some funny and well-written lyrics for the song! Lol.