BMW “Christmas” Cards VS Mercedes “Holiday” Cards

It’s sometimes fun to keep track of which companies opt to play it safe by using the politically correct “holiday” verbiage in their marketing, and which ones show brazen fearlessness by using the word “Christmas.” This year, I couldn’t help but to compare BMW with Mercedes-Benz.

What do you think? Which strategy impresses you more?


2 thoughts on “BMW “Christmas” Cards VS Mercedes “Holiday” Cards

  1. Patrick

    The BMW site is not American, that’s why it says Christmas. If you had gone to the US version of BMW’s website, it wouldn’t say Christmas.


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