BMW “Christmas” Cards VS Mercedes “Holiday” Cards

It’s sometimes fun to keep track of which companies opt to play it safe by using the politically correct “holiday” verbiage in their marketing, and which ones show brazen fearlessness by using the word “Christmas.” This year, I couldn’t help but to compare BMW with Mercedes-Benz.

What do you think? Which strategy impresses you more?

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2 Responses to BMW “Christmas” Cards VS Mercedes “Holiday” Cards

  1. Patrick says:

    The BMW site is not American, that’s why it says Christmas. If you had gone to the US version of BMW’s website, it wouldn’t say Christmas.

  2. Thanks. I’ll check it out next Christmas and see what the American site says.

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