Things Brands Are Currently Doing Right (And Wrong) – 1/19/12

January 18, 2012


Hershey is engaging with Facebook fans by sticking to three key pillars: awareness, content, and agility.
Read the article  from ragan.com.
BLURB: Filling up your Facebook wall with nothing but announcements about the company’s next big initiative—even a contest—isn’t the way to go, Lingeris says. Every once and a while, fans simply want you to open up the floor and ask, “What do you like?”

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7 Ways to Use Social Media for Instant Feedback
Read the article from Social Media Today.

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[Infographic] How To Use Contra-Competitive Timing for More ReTweets, Likes, Comments and Clicks
See the infographic at DanZarrella.com.

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6 Tips for Handling Breaking Crises on Twitter
Read the article from Mashable.
BLURB: “If the past year has taught us anything about reputation management in the social age, it’s that the past year has not taught us anything. Time and time again in 2011, the same missteps and misunderstandings lead to the same predictably painful reputational outcomes for individuals, brands and organizations.”


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Things Brands Are Currently Doing Right (And Wrong) – 1/17/12

January 17, 2012

Betty Crocker is helping customers with their frantic kitchen emergencies.
Read the story from ClickZ.

BLURB: Their social media efforts are a “way to connect to people the brand has been connecting to throughout prior generations through magazines, through a radio show, and through cookbooks,” said Bettison. “We really want to help solve people’s problems.”

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Chobani Yogurt is building relationships with Pinterest.

Read the story from Fast Company.
BLURB: Chobani’s now got 17 “boards” on Pinterestand 582 followers, positioning the largest yogurt manufacturer in the state of New York well ahead of global juggernauts such as Dannon or Yoplait, neither of which have a Pinterest presence yet.


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The Following Websites Are Going Dark Tomorrow To Protest SOPA (From Mashable)
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5 Biggest Missteps Businesses Make When Using social media
Read the story from Mashable.

BLURB: There’s huge potential for companies to get real on social media, but that means asking customers potentially tough questions: What should the company do next? How should the company improve its products or services? It’s scary, uncharted territory for many, but it’s much more efficient to tap social media than to agonize over expensive surveys and focus groups. Most don’t realize that the most valuable “focus group” is the community that chooses to opt in over social media. These friends, fans and followers want to see you succeed (and have a hand in helping you accomplish success).

Here are the biggest missteps when it comes to using social media as a tool for progress, plus some advice on how to overcome them.