What Men Share on Social Media But Not With You

February 26, 2014

Health & Family

Here’s a scenario you might recognize if you’re a woman dating a social media butterfly: You’re sitting on the couch together silently watching TV. When you take a moment to peek at your Twitter feed, you see your significant other has been sharing a stream of personal thoughts about House of Cards with the Twitterverse—even though he hasn’t uttered a word to you.

It’s no surprise that men tend to be more tight-lipped than women about their thoughts and feelings, but social media is creating a haven for some men to express themselves online in ways they don’t in person—and never would have before. From a relationship perspective, that can be a good and bad thing. Women can now turn to social media to get more insight into what their partners think, but where’s the intimacy in that when those feelings are also being broadcast to hundreds of Facebook friends…

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Becoming a Socially Engaged Brand

February 19, 2014

The PERFECT social media reminder was just posted by Jennifer Stalzer at Social Media Today. I was going to write a post on the need for brands to listen, but since Jennifer’s post said it all, I’d like to spotlight her words instead. Read the post here!

Here are the main points:

Tough Lessons to Becoming a Socially Engaged Brand

1. Do things differently.

2. Earn your way by listening.

3. Make a cultural statement.

4. Find great technology partners that can help you to scale your resources and content.

5. Be bigger than yourself.

6. Know the 3C’s: Creation, Curation and Code.

7. Take advantage of multiple platforms.

8. Collaboration is key to a digital native culture.