Great Spot. Evoking Emotions is the Best Way to Sell Something as Utilitarian as Tires.

March 27, 2014


How to Love All Mondays:

March 24, 2014

Think of it like this. Each Monday, you are the FURTHEST DISTANCE AWAY from NEXT Monday. (An entire 7 days of separation.)

You can get through TODAY, so just be happy that NEXT Monday won’t happen until the distant future.

Voila. Monday is now the BEST day of the week!

Good Marketing Looks a Lot Like Friendship.

March 13, 2014

Social Media Today just posted a piece titled “How to Create Human Relations with Your Online Community.” It states, “You can’t create a community without strong, cohesive human relations (regardless of whether these are online or offline). If you don’t have an emotional tie, forget about creating a community; people just won’t show up!”

While this is all very true, marketers should develop a slightly deeper outlook about relationships. The goal should be to create friendships rather than settling for mere “human relations.”

True friends are honest with each other.
Your everyday business acquaintances usually don’t reveal much about themselves beyond surface-level facts. They give you the “About Us” version of who they are, without telling you their hopes and dreams, their true passions in life, their fears, etc. Most brands operate this way too. But this doesn’t satisfy consumers! Customers/friends want to know the backstory about your brand, your people, and your products/services.

True friends care, and they give as much as they take.
Your vague acquaintances don’t usually concern themselves with whatever struggles you are facing in life. But your friends ask you how you are, sympathize with your struggles, celebrate your accomplishments, and are always willing to help you. And this is what really good marketing looks like. Rather than constantly selling to your audience, think of marketing as helping your friends. Create articles, blog posts, videos and infographics that entertain, provoke smiles, provide tips and lifehacks, and anything else that adds value to the relationship. And show you care by wishing your most active Facebook fans happy birthday, and by congratulating them on a wedding or a new baby.

True friends make things right.
Acquaintances and colleagues often sugar coat their shortcomings to put themselves in the best light. But true friends say “I’m sorry,” and they show that they mean it by taking steps to fix something that went wrong. When you see complaints tweeted at your brand, immediately apologize and do all things possible to rectify the problem. View negative online comments as opportunities to show the world that you care, and that you are willing to be a true friend by fixing the situation.

‘Cosmos’ dazzles in debut

March 10, 2014

By Todd Leopold

(CNN) — The “ship of the imagination” is roaring ahead into its second voyage.

“Cosmos,” the new, updated version of Carl Sagan’s popular 1980 documentary series exploring the hows, whats and whys of the universe, premiered Sunday night on Fox, the National Geographic Channel and various corporate cousins.

Its “ship of the imagination” — a vehicle to take viewers through wonders large and small — now has a new captain, astronomer Neil deGrasse Tyson, but the reaction to the show’s debut shows that entertaining, informative science never goes out of style.

“I’ll be eagerly tuning in for future episodes,” wrote the Los Angeles Times’ Jennifer Ouellette, praising Tyson as “affable” and “engaging” and noting the debut episode’s lively use of ideas — such as the “powers of 10” — that could turn to cliché in other hands.

“Tonally the show strikes just the right balance between education…

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NASA’s Super Smart — and Awesome — Instagram Take on Cosmos

March 10, 2014

And thus, my new passion for astrophysics is now solidified!


The numbers for the premiere episode of FOX’s reboot of the classic space show Cosmos have yet to come in — but we already know that nearly 35,000 people actively liked one particular moment. It wasn’t a moment on the show itself, but rather the well-timed appearance of the oldest known star, as seen by the Hubble Space Telescope:

In a spot-on second-screen choice, NASA capitalized on the much-anticipated Neil deGrasse Tyson broadcast with a series of tie-in Instagram posts that were, for the most part, far more fascinating than the show’s official tweets. Given that recent studies have shown that nearly half of Americans are on another screen while watching TV — and more than two-thirds of those people are actively looking for content related to the show they’re watching— the decision by the agency to watch and post makes lots of sense.

(MORE: James Poniewozik…

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