Humanism. Nike gets it.

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Why is it humanistic? It properly glorifies the greatness of the human spirit. It encourages people to strive for unity, for passion, and for the love of life!

As AdAge puts it:

The ad targets a young generation unencumbered by their country’s traditions, one more emboldened to be spontaneous and irreverent in pursuing their own paths.

“We named the film ‘The Next Wave’ because it’s the perfect metaphor for the youthfulness, optimism and infectious energy of the new generation that’s coming at you at a thousand miles an hour,” said W&K Shanghai Creative Director Terence Leong in a statement.


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